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Growth engineering · AI lead gen · cold outreach

Your pipeline should not depend on you remembering to prospect.

I run your outbound: the lists, the buying signals, the sending infrastructure, the sequences and the reply routing. Not a project that ends with a handover document - an engine I keep feeding, tuning and fixing every week, so the calls keep arriving whether you are in a demo, on a plane, or asleep.

Check if it fits See the results
What it costs

€5k - €15k / month

ongoing engagement · the build is inside it, not billed on top
170
qualified leads in 90 days, one cohort filled at €5k a team
30+
booked calls in month one, from manual chaos to an automated pipeline
4
European markets activated in parallel, each in the buyer's own language

What I actually run for you

Four parts. Each one is the reason the previous one does not get wasted. Most outbound fails at part one and then blames the copy. The longer version, with the order and the failure each step prevents, is the Signal-to-Reply method.

  1. The list, and the signal on top of it

    Your ICP pulled from your actual closed deals, not from a vibe. Then a signal layer on top: new funding, a relevant hire, a job change into a buying seat, a technology they just adopted. Every contact verified before it is ever sent to, because a 6% bounce rate is what kills a sending domain.

    ApolloClayGetLeadsReacher

  2. Cold email that lands in the inbox

    Separate sending domains with real warmup, SPF, DKIM and DMARC set correctly, and a hard per-domain daily cap. Sequences written around the prospect's problem, not around your founding story. Suppression lists so nobody gets pitched twice and no existing customer ever gets a cold email.

    SmartleadInstantlyDedicated domains

  3. LinkedIn running in parallel, at a human pace

    Connection requests and messages on a deliberately slow cadence, with a minimum gap per person, so the account never looks automated and never gets restricted. First-degree connections are excluded from cold sequences by default. Your network is an asset, not a list to burn.

    HeyReachUnipileSales Navigator

  4. Replies that reach a human in minutes

    Every reply classified, enriched and routed, with a draft response waiting for your approval. Sequences auto-pause the moment someone answers. This is the part agencies skip, and it is where most of the pipeline is lost: a hot reply sitting unread for three days is a dead deal.

    n8nHubSpotClaudeSlack

How the engagement runs

Month one stands the engine up. After that it is a standing operation, because outbound is not a thing you finish. Domains age, lists decay, inboxes change their rules, and the message that worked in March stops working in June.

  1. Month 1: Stood up and sending

    ICP mined from your closed-won and closed-lost. Domains bought and warming in week one, because warmup is the one thing that cannot be rushed later. First segments verified, sequences written and approved by you, reply routing wired into your CRM and Slack, suppression loaded before a single send.

  2. Every week after: Fed, tuned and watched

    New segments built as the old ones are worked through. Copy adjusted on what actually replied, not on opinion. Deliverability checked before it becomes a problem rather than after. Replies triaged and drafted for you daily.

  3. Every month: Reviewed on numbers

    What was sent, what replied, what booked, what closed. Which segment is worth more of the budget and which one gets retired. If a month does not justify the next one, you should be able to see that from the same report I do.

What this is not

  • Not a one-off build. Anyone who sets outbound up and hands you the keys has sold you a system that degrades from day one. Domains age, lists go stale, providers change the rules. This is a standing engagement because the work is standing work.
  • Not an AI SDR that runs itself. The research and the routing are automated. The judgement, the calls and the closing stay yours.
  • Not 10,000 emails a month. Volume is what got everyone's domains blacklisted. A tighter list sending less books more.
  • Not infrastructure held hostage. Ongoing does not mean locked in. Accounts are in your name, lists are yours, sequences and automations stay documented, so the month you decide to run it in-house you can.
  • Not a fit below roughly €200k ARR unless you have funding and a clear ICP. Before that, you should be doing this manually and learning what works.

Two of these, in full

Venture Challenge · 90 days · €125k170leadsFounder-led outreach to a repeatable outbound system. 25 teams enrolled at €5k each from a single cohort. Read the build → IKI Health · month 130+callsMulti-market healthcare SaaS, four European markets in the buyer's own language, two high-ticket deals closed immediately. Read the build →

What this engine actually produces, in numbers: cold outreach benchmarks from our own sends, broken down for follow-ups by step, LinkedIn acceptance and list verification. Still comparing options: AI SDR vs outbound agency vs doing it yourself, or check a sending domain with the cold email domain checker. Going deeper: AI prospecting tools for founders, B2B SaaS sales automation, the AI sales tool landscape, or the full service catalogue.

Questions worth asking first

What is AI lead generation, exactly?

Using software to do the parts of prospecting that are pattern matching: finding companies that match your ICP, watching them for buying signals, verifying contact data, writing the first-draft personalisation and routing replies. The judgement calls stay human. Anyone selling you a fully autonomous AI SDR is selling you bounced email.

Does cold outreach still work in 2026?

Yes, at much lower volume than three years ago. Inbox providers now punish spray-and-pray, so the win comes from a tighter list and a per-domain sending cap, not from more sends. The systems I build cap at roughly 25 sends per domain per day and still book calls, because the list is right.

Do you send on my domain?

No. Cold outreach runs on separate sending domains with their own warmup, so a deliverability mistake can never touch your main company email. That separation is set up in the first month and maintained for as long as we run.

Why is this ongoing instead of a one-off setup?

Because outbound decays. Sending domains need continuous warmup and reputation management, lists go stale within weeks, inbox providers change their filtering rules without telling anyone, and a sequence that booked calls in March will underperform by June. A setup handed over and left alone is worth less every week. The engagement is ongoing because the work genuinely is.

What do you need from me?

Most of the input is in the first month: a session on your best closed deals, access to your CRM and inbox tooling, and sign-off on the messaging. After that it is roughly an hour a week to approve drafted replies and read the review, plus taking the calls that get booked.

What happens if I stop?

You keep everything. Accounts are in your name, the lists are yours, the sending domains are yours, and the sequences and automations are documented so your team can run them. Ongoing is how the work is priced, not a way to make leaving expensive.

Check if it fits

Check if it fits.

Tell me what you sell and who to. I will tell you honestly whether an outbound engine is your bottleneck, or whether something upstream is.

What I will not do

Send on your main domain. Mail your existing customers. Pitch the same person twice across two campaigns. Scrape anything that gets your LinkedIn restricted. The guardrails are part of the engagement, not an upsell.

Reply within 24 hours, with a straight answer either way.
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